The Crystal Goblet, or Printing Should Be Invisible

The first EADT UC module explores the culture and classical knowledge of typographic and editorial design, where the essential rules that determine functionality or pragmatism in typographic and editorial design are studied and applied, while seeking invisibility (of the medium…

Promotional Brochure

Promotional Brochure, designed by João Aveiro, for the Advanced Studies in Editorial Design and Typography course during 2022, under Prof. António Modesto Students were asked to choose and analyze a work by a designer. This designer, in his work, should not comply with the invisibility rules of Beatrice Warde’s article, crystal goblet. After analyzing the… Continue reading Promotional Brochure