Não Sejas Um NPC — Uma Campanha de Incentivo à Participação Cívica
Afonso Ribeiro, Inês V. Teixeira, Joana Teles and Maria Pinto
DON’T be an NPC* is a campaign designed as a (civic) personality quiz, created to combat low participation and social conformism in Portugal.
Our goal is to break the collective inertia and alienation that often distance us from our own reality, radically changing how citizens connect with the causes around them. Society does not move on its own: we need to act, because real change always begins with each individual. Every person is unique and special and has a fundamental role to play.
The idea is simple: everyone has a mission in the world, and this project exists to help you discover yourself as a “main character”, challenging you to step out of the role of extra and do something that really makes a difference!
By discovering your identity in the campaign, you receive your profile and unlock your first actions and missions in the real world — through volunteering, donations or sharing your skills.
Will you stay an NPC, or will you accept the mission?
Imprint / Technical Rider:
Year: 2026
Dimensions: 297 × 420 mm; 112 s
Materials: Coated paper 130 g.
Production and finishing: Digital printing (Qualquer Ideia).
Resources and credits: Original illustrations: Amrit Pal
Typefaces: Rillus by Emmanuel Besse (Formagari); Albert Sans by Andreas Rasmussen (Google Fonts)
Software: Figma, Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Curricular Unit:
Art Direction (1st year)
Supervising Professor:
Jorge Silva
Keywords: Campaign, Civic Engagement, NPC
See this project in the Material Archive interactive archive →