All For You
Ana Rita Ribeiro
All For You grew out of a personal interest in cataloging packaging, from a fascination with its shapes, graphics and materials. This close observation reveals similar strategies in how packaging communicates with consumers, regardless of brand or product category.
Setting aside the idea of packaging as a mere shell for a product, the publication analyzes and deconstructs its vocabulary, iconography and graphic elements, organizing them to make recurring patterns in its visual language visible.
It is an editorial study of the recurring linguistic and formal mechanisms in consumer-goods communication, and an analysis of how graphic design structures and amplifies these messages on packaging. The book also works as an exercise in visual curation of these objects so present in our daily lives as consumers.
Imprint / Technical Rider:
Year: 2026
Dimensions: 148 × 200 × 20 mm; 158 pages
Materials: Text block
– Recycled paper 120 g
– Fluorescent green adhesive paper
Cover
– Two fluorescent green card stocks
– 2 mm pressed board
Production and finishing: Finishing
– Hand-bound
– Chain-stitched text block with PVA glue
– Cut-outs in the pressed board (front and back covers)
– Fluorescent orange stickers
Resources and credits: Design, binding and images: Ana Rita Ribeiro
Typefaces: Adelle, Adelle Sans
Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Texts:
– The Impact Of Packaging Characteristics On Consumer Buying Marketing Essay.
– Building Trust in Sustainable Brands: Revisiting Perceived Value, Satisfaction, Customer Service, and Brand Image.
– The Graphic Language of Ecological Packaging Designs.
– Is it really natural? How minimalist food packaging influences consumers’ perception of product naturalness.
– When more is more: How Maximalist Packaging and Ornament Type Shape Brand Perceptions.
– The Impact of Shelf Position and Space Allocation on Customer Purchase Decision: The Mediating Role of Customer Brand Awareness.
Curricular Unit:
Project (1st year)
Supervising Professor:
Cristina Ferreira
Keywords: Editorial Research, Packaging, Linguistic Mechanisms, Communication
See this project in the Material Archive interactive archive →