{"id":288,"date":"2021-10-27T10:59:33","date_gmt":"2021-10-27T10:59:33","guid":{"rendered":"https:\/\/mdgpe.fba.up.pt\/?p=288"},"modified":"2021-10-27T11:03:19","modified_gmt":"2021-10-27T11:03:19","slug":"exposicao-kobalt-identidade-da-oficina-cobalto","status":"publish","type":"post","link":"https:\/\/mdgpe.fba.up.pt\/?p=288","title":{"rendered":"Kobalt typeface, and the Cobalt workshop branding exhibition"},"content":{"rendered":"\n

The opening of the exhibition “Kobalt: Identity of Oficina Cobalto”, integrated into the final project of the Master’s Degree in Graphic Design and Editorial Projects of the student (Maria) Teresa Zagalo (Lima) took place last Saturday, October 23rd at 5:00 pm.<\/p>\n\n\n\n

\"\"
Oficina Cobalto’s storefront window and entrance with the new custom branding<\/figcaption><\/figure>\n\n\n\n

It was possible to see the new version of the identity for Oficina Cobalto:<\/p>\n\n\n\n

Oficina Cobalto is one among many independent galleries, but what sparks its interest is the intention that goes beyond an art exhibition space. A place where different artistic variants interconnect, for the artistic community and for the public. Therefore, the brand must represent an entire community with communication elements that evoke its message and meaning, through the production of a functional language.<\/p>(excerpt freely translated from the press release email)<\/cite><\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

\"\"
Visitors commenting on the application of the branding<\/figcaption><\/figure>\n\n\n\n

Teresa designed a custom font for the workshop. And for this, she produced a Variable Font with two axes, from which it is possible to explore the expression of neutrality based on its construction and modular inspiration.<\/p>\n\n\n\n

Set in the contemporary national art scene and modernist design, this essay aims to link the functionality of a multipurpose space to ideologies of New Typography, whose theories are grounded in Modernism.<\/p>

Die Neue Typographie became the fundamental guide for prolific designers in Central Europe. Jan Tschichold advocates the need to generalize design and printing practices through Elemental Typography. The designer should follow the purpose of the communication, elementary typography is sanserif and should exclude any use of ornament. The design practices are shown to be more economical and precise, suited to the function of the object. Functional design should also match the cross-cutting practicality in the typographic compositions of the artifacts.<\/p><\/blockquote>\n\n\n\n

Thus, Oficina Cobalto now has a complete and versatile typographic family designed through modular pieces, resulting from two variants: a grotesque (text) and geometric (display) that is already being used in the latest promotional materials as well as in the identity.<\/p>\n\n\n\n

The exhibition (which will be on show at Oficina Cobalto until October 27, at Rua de S\u00e3o Br\u00e1s 223 Porto) shows applications of the identity in posters and tote bags. But above all, it presents and explores the details of the typeface developed through sets of characters in lightboxes, ceramic pieces created from the typographic modules \u2014which allow for a playful exploration of the work\u2014 and a demo (multimedia projection) where you can check the variable font in its interactive digital element.<\/p>\n\n\n\n