{"id":2826,"date":"2026-09-30T09:04:54","date_gmt":"2026-09-30T09:04:54","guid":{"rendered":"https:\/\/mdgpe.fba.up.pt\/?p=2826"},"modified":"2026-09-30T09:04:54","modified_gmt":"2026-09-30T09:04:54","slug":"pictograms-as-universal-communication-tools-in-drug-administration-a-graphic-design-project-to-improve-health-literacy","status":"publish","type":"post","link":"https:\/\/mdgpe.fba.up.pt\/?p=2826&lang=pt","title":{"rendered":"Pictograms as universal communication tools in drug administration: A graphic design project to improve health literacy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pictograms as universal communication tools in drug administration: A graphic design project to improve health literacy<\/strong><br>S\u00e9rgio Brito<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">Este projeto prop\u00f5e um sistema modular de pictogramas para melhorar a literacia em sa\u00fade na administra\u00e7\u00e3o de medicamentos. A interpreta\u00e7\u00e3o errada das instru\u00e7\u00f5es causa riscos graves para a sa\u00fade, sobretudo entre grupos vulner\u00e1veis, como pessoas analfabetas, idosos e pessoas com dificuldades cognitivas. Ao integrar elementos visuais claros em pr\u00e1ticas j\u00e1 existentes \u2014 autocolantes impressos nas farm\u00e1cias, receitas m\u00e9dicas \u2014, o sistema pretende reduzir erros, refor\u00e7ar a literacia em sa\u00fade e promover uma autoadministra\u00e7\u00e3o de medicamentos mais segura. Inqu\u00e9ritos a utilizadores e o parecer de profissionais orientaram o design, com \u00eanfase na clareza, no contexto e na coer\u00eancia. Embora sejam necess\u00e1rios mais testes e desenvolvimento, o projeto demonstra como a comunica\u00e7\u00e3o visual pode colmatar lacunas de literacia, melhorar a autonomia dos doentes e promover a equidade nos cuidados de sa\u00fade. Constitui uma base s\u00f3lida para um sistema normalizado com potencial de ado\u00e7\u00e3o internacional, garantindo que a informa\u00e7\u00e3o m\u00e9dica essencial se torna universalmente acess\u00edvel.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1696\" height=\"2400\" data-id=\"2798\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/fio-de-cera-prj-2025-026-01.jpg\" alt=\"Pictograms as universal communication tools in drug administration: A graphic design project to improve health literacy \u2014 imagem 1 de 1\" class=\"wp-image-2798\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/fio-de-cera-prj-2025-026-01.jpg 1696w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/fio-de-cera-prj-2025-026-01-212x300.jpg 212w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/fio-de-cera-prj-2025-026-01-724x1024.jpg 724w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/fio-de-cera-prj-2025-026-01-768x1087.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/fio-de-cera-prj-2025-026-01-1085x1536.jpg 1085w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/fio-de-cera-prj-2025-026-01-1447x2048.jpg 1447w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/fio-de-cera-prj-2025-026-01-1568x2219.jpg 1568w\" sizes=\"auto, (max-width: 1696px) 100vw, 1696px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sinopse traduzida do original em ingl\u00eas.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unidade Curricular:<\/strong><br>Disserta\u00e7\u00e3o\/Projeto\/Est\u00e1gio (2.\u00ba ano)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Orienta\u00e7\u00e3o:<\/strong> Em\u00edlia Dias Costa<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Palavras-chave:<\/strong> Literacia em Sa\u00fade, Popula\u00e7\u00e3o Vulner\u00e1vel, Comunica\u00e7\u00e3o Inclusiva, Rela\u00e7\u00e3o M\u00e9dico-Doente<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mdgpe.fba.up.pt\/?page_id=1889\">Ver a exposi\u00e7\u00e3o <em>Fio de Cera<\/em> (2025) \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este projeto prop\u00f5e um sistema modular de pictogramas para melhorar a literacia em sa\u00fade na administra\u00e7\u00e3o de medicamentos. A interpreta\u00e7\u00e3o errada das instru\u00e7\u00f5es causa riscos graves para a sa\u00fade, sobretudo entre grupos vulner\u00e1veis, como pessoas analfabetas, idosos e pessoas com\u2026<\/p>\n","protected":false},"author":6,"featured_media":2798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[836,3490,3494,913,3492,453],"tags":[930,2626],"class_list":["post-2826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-master-dissertations-and-reports-pt","category-exhibition-pt","category-fio-de-cera-2025-pt","category-infoviz-pt","category-master-pages-2024-pt","category-portfolio-pt","tag-emilia-costa-pt","tag-sergio-brito-pt","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/fio-de-cera-prj-2025-026-01.jpg","_links":{"self":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2826"}],"version-history":[{"count":1,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2826\/revisions"}],"predecessor-version":[{"id":2896,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2826\/revisions\/2896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/media\/2798"}],"wp:attachment":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}