{"id":2769,"date":"2026-09-30T09:04:25","date_gmt":"2026-09-30T09:04:25","guid":{"rendered":"https:\/\/mdgpe.fba.up.pt\/?p=2769"},"modified":"2026-09-30T09:04:25","modified_gmt":"2026-09-30T09:04:25","slug":"transmedia-storytelling-e-a-experiencia-do-publico-2","status":"publish","type":"post","link":"https:\/\/mdgpe.fba.up.pt\/?p=2769&lang=pt","title":{"rendered":"Transmedia storytelling e a experi\u00eancia do p\u00fablico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Transmedia storytelling e a experi\u00eancia do p\u00fablico<\/strong><br><em>Relat\u00f3rio de est\u00e1gio no est\u00fadio Nor267<\/em><br>Beatriz Martinez<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">O relat\u00f3rio documenta os quatro meses de est\u00e1gio, no est\u00fadio Nor267 \u2014 Design e Comunica\u00e7\u00e3o e aprofunda o conceito de Transmedia Storytelling, mais concretamente as intera\u00e7\u00f5es entre narrativas multiplataforma e a experi\u00eancia do p\u00fablico.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1715\" height=\"2400\" data-id=\"2607\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-042-01.jpg\" alt=\"Transmedia storytelling e a experi\u00eancia do p\u00fablico \u2014 imagem 1 de 1\" class=\"wp-image-2607\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-042-01.jpg 1715w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-042-01-214x300.jpg 214w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-042-01-732x1024.jpg 732w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-042-01-768x1075.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-042-01-1098x1536.jpg 1098w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-042-01-1463x2048.jpg 1463w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-042-01-1568x2194.jpg 1568w\" sizes=\"auto, (max-width: 1715px) 100vw, 1715px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A implementa\u00e7\u00e3o de novas tecnologias em projetos multiplataforma e a experi\u00eancia de est\u00e1gio comprovam que o Transmedia \u00e9 essencial para a expans\u00e3o e conex\u00e3o emocional com o p\u00fablico. O seu sucesso \u00e9 poss\u00edvel atrav\u00e9s da coes\u00e3o narrativa entre os diversos meios de comunica\u00e7\u00e3o envolvidos, da explica\u00e7\u00e3o clara e repeti\u00e7\u00e3o de conex\u00f5es entre os diferentes media e a utiliza\u00e7\u00e3o de t\u00e1ticas editoriais adequadas para envolver o p\u00fablico na constru\u00e7\u00e3o da hist\u00f3ria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s de uma pesquisa aplicada (mista), descritiva (an\u00e1lise documental, caso de estudo e recolha de dados), realizou-se um redesign do projeto Transmedia, O Destino das Almas, desenvolvido durante o est\u00e1gio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Destino das Almas indica a viabilidade de utilizar projetos Transmedia como ferramenta para expandir a experi\u00eancia do p\u00fablico e evitar a sobrecarga informativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unidade Curricular:<\/strong><br>Disserta\u00e7\u00e3o\/Projeto\/Est\u00e1gio (2.\u00ba ano) \u2014 Est\u00e1gio<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Orienta\u00e7\u00e3o:<\/strong> Antero Ferreira<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mdgpe.fba.up.pt\/?page_id=1444\">Ver a exposi\u00e7\u00e3o <em>P\u00e1ginas Mestras<\/em> (2024) \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O relat\u00f3rio documenta os quatro meses de est\u00e1gio, no est\u00fadio Nor267 \u2014 Design e Comunica\u00e7\u00e3o e aprofunda o conceito de Transmedia Storytelling, mais concretamente as intera\u00e7\u00f5es entre narrativas multiplataforma e a experi\u00eancia do p\u00fablico.<\/p>\n","protected":false},"author":6,"featured_media":1537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[836,2266,3490,3492,453],"tags":[3260,3257,3263,3266],"class_list":["post-2769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-master-dissertations-and-reports-pt","category-internship-pt","category-exhibition-pt","category-master-pages-2024-pt","category-portfolio-pt","tag-antero-ferreira-pt","tag-beatriz-martinez-pt","tag-nor267-pt","tag-o-destino-das-almas-pt","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-21-at-09.55.20.png","_links":{"self":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2769"}],"version-history":[{"count":1,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2769\/revisions"}],"predecessor-version":[{"id":2919,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2769\/revisions\/2919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/media\/1537"}],"wp:attachment":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}