{"id":2707,"date":"2026-09-30T09:05:46","date_gmt":"2026-09-30T09:05:46","guid":{"rendered":"https:\/\/mdgpe.fba.up.pt\/?p=2707"},"modified":"2026-09-30T09:05:46","modified_gmt":"2026-09-30T09:05:46","slug":"the-crystal-goblet-or-printing-should-be-invisible","status":"publish","type":"post","link":"https:\/\/mdgpe.fba.up.pt\/?p=2707&lang=pt","title":{"rendered":"The Crystal Goblet, or Printing Should Be Invisible"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The Crystal Goblet, or Printing Should Be Invisible<\/strong><br>Melissa Gaviria Henao<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro m\u00f3dulo da UC de EADT explora a cultura e o conhecimento cl\u00e1ssico do design tipogr\u00e1fico e editorial, estudando e aplicando as regras essenciais que determinam a funcionalidade ou o pragmatismo no design tipogr\u00e1fico e editorial, em busca da invisibilidade (do meio e do autor). O texto analisado e paginado foi \u00abThe crystal goblet, or printing should be invisible\u00bb, de Beatrice Warde.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1698\" height=\"2400\" data-id=\"2566\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01.jpg\" alt=\"The Crystal Goblet, or Printing Should Be Invisible \u2014 imagem 1 de 1\" class=\"wp-image-2566\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01.jpg 1698w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-212x300.jpg 212w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-724x1024.jpg 724w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-768x1086.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-1087x1536.jpg 1087w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-1449x2048.jpg 1449w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-1568x2216.jpg 1568w\" sizes=\"auto, (max-width: 1698px) 100vw, 1698px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto apresentado procura demonstrar como o design \u00e9 um meio capaz de alterar a mensagem e de se tornar o centro do objeto, acima do texto e da informa\u00e7\u00e3o transmitida. \u00c9 uma forma de demonstrar que o design n\u00e3o pode ser invis\u00edvel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sinopse traduzida do original em ingl\u00eas.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ficha t\u00e9cnica<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ano<\/strong>: 2023<br><strong>Dimens\u00f5es<\/strong>: 841 \u00d7 1189 mm<br><strong>Materiais<\/strong>: Papel extra branco 250 g.<br><strong>Produ\u00e7\u00e3o e acabamentos<\/strong>: Impress\u00e3o na Norc\u00f3pia.<br><strong>Recursos e cr\u00e9ditos<\/strong>: Software: Adobe InDesign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unidade Curricular:<\/strong><br>Estudos Avan\u00e7ados em Design Editorial e Tipografia (1.\u00ba ano)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Docente:<\/strong><br>R\u00faben Reis Dias<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mdgpe.fba.up.pt\/?page_id=1444\">Ver a exposi\u00e7\u00e3o <em>P\u00e1ginas Mestras<\/em> (2024) \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O primeiro m\u00f3dulo da UC de EADT explora a cultura e o conhecimento cl\u00e1ssico do design tipogr\u00e1fico e editorial, estudando e aplicando as regras essenciais que determinam a funcionalidade ou o pragmatismo no design tipogr\u00e1fico e editorial, em busca da\u2026<\/p>\n","protected":false},"author":6,"featured_media":2566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[728,575,3490,3492,453,456],"tags":[3478,2658,2647,2655,2661],"class_list":["post-2707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poster-design-pt","category-advanced-studies-in-editorial-design-and-typography-pt","category-exhibition-pt","category-master-pages-2024-pt","category-portfolio-pt","category-course-projects-and-assignments-pt","tag-2023-pt","tag-beatrice-warde-pt","tag-melissa-gaviria-henao-pt","tag-ruben-reis-dias-pt","tag-the-crystal-goblet-or-printing-should-be-invisible-pt","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01.jpg","_links":{"self":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2707"}],"version-history":[{"count":1,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2707\/revisions"}],"predecessor-version":[{"id":2963,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2707\/revisions\/2963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/media\/2566"}],"wp:attachment":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}