{"id":2706,"date":"2026-09-30T09:05:46","date_gmt":"2026-09-30T09:05:46","guid":{"rendered":"https:\/\/mdgpe.fba.up.pt\/?p=2706"},"modified":"2026-09-30T09:05:46","modified_gmt":"2026-09-30T09:05:46","slug":"the-crystal-goblet-or-printing-should-be-invisible-en","status":"publish","type":"post","link":"https:\/\/mdgpe.fba.up.pt\/?p=2706","title":{"rendered":"The Crystal Goblet, or Printing Should Be Invisible"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The Crystal Goblet, or Printing Should Be Invisible<\/strong><br>Melissa Gaviria Henao<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">The first EADT UC module explores the culture and classical knowledge of typographic and editorial design, where the essential rules that determine functionality or pragmatism in typographic and editorial design are studied and applied, while seeking invisibility (of the medium and the author). The text analyzed and diagrammed was \u201cThe crystal goblet, or printing should be invisible\u201d by Beatrice Warde.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1698\" height=\"2400\" data-id=\"2566\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01.jpg\" alt=\"The Crystal Goblet, or Printing Should Be Invisible \u2014 image 1 of 1\" class=\"wp-image-2566\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01.jpg 1698w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-212x300.jpg 212w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-724x1024.jpg 724w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-768x1086.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-1087x1536.jpg 1087w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-1449x2048.jpg 1449w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01-1568x2216.jpg 1568w\" sizes=\"auto, (max-width: 1698px) 100vw, 1698px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The project presented attempts to demonstrate how design is a medium that can alter the message and become the center of the object over the text and information being delivered. It is a way to demonstrate how design can not be invisible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Imprint \/ Technical Rider<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong>: 2023<br><strong>Dimensions<\/strong>: 841 \u00d7 1189 mm<br><strong>Materials<\/strong>: Printed on 250 gsm extra-white paper.<br><strong>Production and finishing<\/strong>: Printed by Norc\u00f3pia.<br><strong>Resources and credits<\/strong>: Software: Adobe InDesign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Curricular Unit:<\/strong><br>Advanced Studies in Editorial Design and Typography (1st year)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Supervising Professor:<\/strong><br>R\u00faben Reis Dias<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mdgpe.fba.up.pt\/?page_id=1444\">See the <em>P\u00e1ginas Mestras<\/em> exhibition (2024) \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first EADT UC module explores the culture and classical knowledge of typographic and editorial design, where the essential rules that determine functionality or pragmatism in typographic and editorial design are studied and applied, while seeking invisibility (of the medium\u2026<\/p>\n","protected":false},"author":6,"featured_media":2566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[44,43,3482,3484,18,69],"tags":[118,92,2645,2651,2653],"class_list":["post-2706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-studies-in-editorial-design-and-typography","category-course-projects-and-assignments","category-exhibition","category-master-pages-2024","category-portfolio","category-poster-design","tag-118","tag-beatrice-warde","tag-melissa-gaviria-henao","tag-ruben-reis-dias","tag-the-crystal-goblet-or-printing-should-be-invisible","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-025-01.jpg","_links":{"self":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2706"}],"version-history":[{"count":1,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2706\/revisions"}],"predecessor-version":[{"id":2964,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2706\/revisions\/2964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/media\/2566"}],"wp:attachment":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}