{"id":2668,"date":"2026-09-30T09:04:25","date_gmt":"2026-09-30T09:04:25","guid":{"rendered":"https:\/\/mdgpe.fba.up.pt\/?p=2668"},"modified":"2026-09-30T09:04:25","modified_gmt":"2026-09-30T09:04:25","slug":"made-in-japan-a-retrospective-on-japanese-toys-en","status":"publish","type":"post","link":"https:\/\/mdgpe.fba.up.pt\/?p=2668","title":{"rendered":"Made in Japan: A retrospective on Japanese toys"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Made in Japan: A retrospective on Japanese toys<\/strong><br>Christine Andres<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">The assignment was open-ended with the objective of creating a unique book &#8211; whether in format or content. This work presents an anthropological study of Japanese toy franchises and their cultural impact, blending academic analysis with playful design elements.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"2498\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-01.jpg\" alt=\"Made in Japan: A retrospective on Japanese toys \u2014 image 1 of 3\" class=\"wp-image-2498\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-01.jpg 1920w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-01-300x169.jpg 300w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-01-1024x576.jpg 1024w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-01-768x432.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-01-1536x864.jpg 1536w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-01-1568x882.jpg 1568w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1746\" height=\"2400\" data-id=\"2499\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-02.jpg\" alt=\"Made in Japan: A retrospective on Japanese toys \u2014 image 2 of 3\" class=\"wp-image-2499\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-02.jpg 1746w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-02-218x300.jpg 218w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-02-745x1024.jpg 745w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-02-768x1056.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-02-1117x1536.jpg 1117w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-02-1490x2048.jpg 1490w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-02-1568x2155.jpg 1568w\" sizes=\"auto, (max-width: 1746px) 100vw, 1746px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1746\" height=\"2400\" data-id=\"2500\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-03.jpg\" alt=\"Made in Japan: A retrospective on Japanese toys \u2014 image 3 of 3\" class=\"wp-image-2500\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-03.jpg 1746w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-03-218x300.jpg 218w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-03-745x1024.jpg 745w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-03-768x1056.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-03-1117x1536.jpg 1117w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-03-1490x2048.jpg 1490w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-03-1568x2155.jpg 1568w\" sizes=\"auto, (max-width: 1746px) 100vw, 1746px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At 21&#215;15 cm, the book invites a hands-on experience similar to flipping through a toy catalog. It utilizes recycled paper and halftone imagery reminiscent of 20th-century low-brow printed media. The cover and internal visuals explore the feedback loop between consumers and products, highlighting how toy sales capitalized on social anxieties and shaped the reputation of Japanese toys and media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The foreword introduces a classical serif typeface for anthropological analysis, abruptly interrupted by glitchy 8-bit pink typography. This juxtaposition sets a tone of &#8220;high irreverence&#8221; that permeates the work. Extensive text wraps and dynamic captions for toy images symbolize their role in transforming and ultimately becoming part of the consumer status quo. Graphic chapter headings appear skewed, spliced, and rotated, adding to the visual poetry and controlled chaos of the book.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Imprint \/ Technical Rider<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong>: 2024<br><strong>Dimensions<\/strong>: 210 \u00d7 150 mm; 188 pages<br><strong>Materials<\/strong>: Recycled paper.<br><strong>Production and finishing<\/strong>: Bound and glued.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Curricular Unit:<\/strong><br>Project (1st year)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Supervising Professor:<\/strong><br>Cristina Ferreira<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mdgpe.fba.up.pt\/?page_id=1444\">See the <em>P\u00e1ginas Mestras<\/em> exhibition (2024) \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The assignment was open-ended with the objective of creating a unique book &#8211; whether in format or content. This work presents an anthropological study of Japanese toy franchises and their cultural impact, blending academic analysis with playful design elements.<\/p>\n","protected":false},"author":6,"featured_media":2498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[43,96,3482,3484,18,148],"tags":[154,2268,142,979,1021],"class_list":["post-2668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-course-projects-and-assignments","category-editorial-design","category-exhibition","category-master-pages-2024","category-portfolio","category-project","tag-154","tag-christine-andres","tag-cristina-ferreira","tag-glued-binding","tag-recycled-paper","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/paginas-mestras-prj-2024-002-01.jpg","_links":{"self":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2668"}],"version-history":[{"count":1,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2668\/revisions"}],"predecessor-version":[{"id":2925,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2668\/revisions\/2925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/media\/2498"}],"wp:attachment":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}