{"id":2447,"date":"2026-10-02T16:01:30","date_gmt":"2026-10-02T16:01:30","guid":{"rendered":"https:\/\/mdgpe.fba.up.pt\/?p=2447"},"modified":"2026-09-30T09:13:11","modified_gmt":"2026-09-30T09:13:11","slug":"logocentrism-en","status":"publish","type":"post","link":"https:\/\/mdgpe.fba.up.pt\/?p=2447","title":{"rendered":"Logocentrism"},"content":{"rendered":"\n

Logocentrism<\/strong>
Afonso Ribeiro<\/p>\n\n\n\n

\n\n\n\n

The brief was to create a small publication with texts by a selection of authors on various design topics, especially typography. I chose to pair texts by Loos, Marinetti and Tschichold, since they share a concrete avant-garde vision and a common desire to achieve formal purity and a universal aesthetic.<\/p>\n\n\n\n

\n
\"Logocentrism<\/figure>\n\n\n\n
\"Logocentrism<\/figure>\n\n\n\n
\"Logocentrism<\/figure>\n\n\n\n
\"Logocentrism<\/figure>\n\n\n\n
\"Logocentrism<\/figure>\n<\/figure>\n\n\n\n

I set aside the page count and made a poster instead, in which the texts lose their personality and become homogeneous while the authors\u2019 names and the titles of their works stand out \u2014 their mere presence already evokes their ideas.<\/p>\n\n\n\n

I used screen printing as a manual technique, running counter to the authors\u2019 mechanized, technological ideals. I initially planned a different color for each screen, but plain black ink on paper, together with the usual errors of large-scale hand screen printing, took on an unexpectedly grungy, disposable, handmade semiotics. I admit this process helped the work gain a new meaning.<\/p>\n\n\n\n

Imprint \/ Technical Rider<\/strong>:<\/p>\n\n\n\n

Year<\/strong>: 2025
Dimensions<\/strong>: 420 \u00d7 594 mm; 1 page
Materials<\/strong>: Canson A2 drawing paper 120 g\/m\u00b2; Green Earth water-based ink for paper, black.
Production and finishing<\/strong>: Screen printing with two A2+ screens, 90 threads; Aquasol No. 2 emulsion, Murakami Co.
Resources and credits<\/strong>: TYPEFACES: Founders Grotesk Bold Condensed by Kris Sowersby (Klim Type, 2010); Neue Haas Grotesk Medium by Max Miedinger (Haas Type Foundry, 1957).
TEXTS: \u201cOrnament and Crime\u201d by Adolf Loos (1908); \u201cDie Neue Typographie\u201d by Jan Tschichold (1925); \u201cManifesto of Futurism\u201d by Filippo Tommaso Marinetti (1909).
SOFTWARE: Adobe InDesign CC 2026<\/p>\n\n\n\n

Curricular Unit:<\/strong>
Advanced Studies in Editorial Design and Typography (1st year)<\/p>\n\n\n\n

Supervising Professor:<\/strong>
M\u00e1rio Moura<\/p>\n\n\n\n

Keywords:<\/strong> Typographic Experiments, Design Criticism, Manual Technique<\/p>\n\n\n\n

See this project in the Material Archive<\/em> interactive archive \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The brief was to create a small publication with texts by a selection of authors on various design topics, especially typography. I chose to pair texts by Loos, Marinetti and Tschichold, since they share a concrete avant-garde vision and a\u2026<\/p>\n","protected":false},"author":5,"featured_media":2440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[44,43,3482,3496,18,69],"tags":[223,2078,1032,1188,2088,2093,2083,2073,2103,2062,2098,186,628],"class_list":["post-2447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-studies-in-editorial-design-and-typography","category-course-projects-and-assignments","category-exhibition","category-material-archive-2026-en","category-portfolio","category-poster-design","tag-223","tag-adolf-loos","tag-afonso-ribeiro","tag-canson","tag-crime-et-ornament","tag-die-neue-typographie","tag-filippo-tommaso-marinetti","tag-founders-grotesk","tag-ink","tag-jan-tschichold","tag-manifesti-del-futurismo","tag-mario-moura","tag-neue-haas-grotesk","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-072-01.jpg","_links":{"self":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2447"}],"version-history":[{"count":1,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2447\/revisions"}],"predecessor-version":[{"id":2448,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2447\/revisions\/2448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/media\/2440"}],"wp:attachment":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}