{"id":2344,"date":"2026-10-02T16:04:45","date_gmt":"2026-10-02T16:04:45","guid":{"rendered":"https:\/\/mdgpe.fba.up.pt\/?p=2344"},"modified":"2026-09-30T09:13:09","modified_gmt":"2026-09-30T09:13:09","slug":"echo-type-where-design-resonates","status":"publish","type":"post","link":"https:\/\/mdgpe.fba.up.pt\/?p=2344&lang=pt","title":{"rendered":"Echo_Type &#8211; Where Design Resonates"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Echo_Type &#8211; Where Design Resonates<\/strong><br>Isa Imay<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto consistiu no desenvolvimento de uma revista editorial a partir de um conjunto de artigos disponibilizados pelo professor M\u00e1rio Moura, no \u00e2mbito da UC Estudos Avan\u00e7ados em Design Editorial e Tipografia. A publica\u00e7\u00e3o foi concebida a partir de uma abordagem exclusivamente tipogr\u00e1fica, sem recurso a imagens e limitada ao uso do preto e branco.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"974\" data-id=\"2341\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-01-1024x974.jpg\" alt=\"Echo_Type - Where Design Resonates \u2014 imagem 1 de 3\" class=\"wp-image-2341\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-01-1024x974.jpg 1024w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-01-300x285.jpg 300w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-01-768x731.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-01-1536x1462.jpg 1536w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-01-2048x1949.jpg 2048w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-01-1568x1492.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"2342\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-02-724x1024.jpg\" alt=\"Echo_Type - Where Design Resonates \u2014 imagem 2 de 3\" class=\"wp-image-2342\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-02-724x1024.jpg 724w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-02-212x300.jpg 212w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-02-768x1086.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-02-1086x1536.jpg 1086w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-02-1448x2048.jpg 1448w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-02-1568x2218.jpg 1568w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-02.jpg 1697w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"2343\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-03-724x1024.jpg\" alt=\"Echo_Type - Where Design Resonates \u2014 imagem 3 de 3\" class=\"wp-image-2343\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-03-724x1024.jpg 724w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-03-212x300.jpg 212w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-03-768x1086.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-03-1086x1536.jpg 1086w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-03-1448x2048.jpg 1448w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-03-1568x2218.jpg 1568w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-03.jpg 1697w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A defini\u00e7\u00e3o da identidade visual da revista partiu da explora\u00e7\u00e3o das tipografias Blackletter, selecionadas pelas suas caracter\u00edsticas formais marcantes: o peso visual e a forte personalidade gr\u00e1fica, adequadas \u00e0s restri\u00e7\u00f5es crom\u00e1ticas do projeto. Como resposta \u00e0 aus\u00eancia de elementos imag\u00e9ticos, foram desenvolvidos letterings no Illustrator e exploradas possibilidades de manipula\u00e7\u00e3o e aplica\u00e7\u00e3o de efeitos no Photoshop, utilizados como elementos decorativos e de composi\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para a estrutura\u00e7\u00e3o das p\u00e1ginas correspondentes a cada artigo, foram utilizadas diferentes tipografias, procurando estabelecer rela\u00e7\u00f5es formais entre os conte\u00fados e a composi\u00e7\u00e3o gr\u00e1fica. Uma das tipografias apresentava um s\u00edmbolo semelhante a uma estrela integrado na letra \u201cO\u201d, que foi apropriado e transformado num elemento gr\u00e1fico recorrente ao longo da publica\u00e7\u00e3o. A linguagem gr\u00e1fica foi tamb\u00e9m complementada pela utiliza\u00e7\u00e3o de texturas e ru\u00eddos, explorados como recursos de composi\u00e7\u00e3o e como forma de introduzir profundidade nas superf\u00edcies em preto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como componente de experimenta\u00e7\u00e3o e intera\u00e7\u00e3o com o leitor, foi desenvolvida uma p\u00e1gina em papel vegetal para o artigo \u201cTypography is a Grid\u201d, reproduzindo o grid utilizado na sua composi\u00e7\u00e3o e permitindo a sobreposi\u00e7\u00e3o e visualiza\u00e7\u00e3o da estrutura subjacente \u00e0 p\u00e1gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ficha t\u00e9cnica<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ano<\/strong>: 2025<br><strong>Dimens\u00f5es<\/strong>: 148 \u00d7 210 mm; 30 p\u00e1ginas<br><strong>Materiais<\/strong>: Capa em papel couch\u00e9 mate 120g, miolo em papel couch\u00e9 mate 90g<br><strong>Produ\u00e7\u00e3o e acabamentos<\/strong>: Encaderna\u00e7\u00e3o em grampo, Impress\u00e3o Digital em preto e branco<br><strong>Recursos e cr\u00e9ditos<\/strong>: Texturas e efeitos criados no Adobe Photoshop CC 2025, diagrama\u00e7\u00e3o feita no Adobe InDesign CC 2025, detalhes criados no Adobe Illustrator CC 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unidade Curricular:<\/strong><br>Estudos Avan\u00e7ados em Design Editorial e Tipografia (1.\u00ba ano)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Docente:<\/strong><br>M\u00e1rio Moura<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Palavras-chave:<\/strong> Blackletter, Experimenta\u00e7\u00e3o Tipogr\u00e1fica, Grid<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mdgpe.fba.up.pt\/expo\/2026\/index.html?prj=59\">Ver este projeto no arquivo interativo <em>Arquivo Material<\/em> \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O projeto consistiu no desenvolvimento de uma revista editorial a partir de um conjunto de artigos disponibilizados pelo professor M\u00e1rio Moura, no \u00e2mbito da UC Estudos Avan\u00e7ados em Design Editorial e Tipografia.<\/p>\n","protected":false},"author":5,"featured_media":2341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[462,575,3490,3498,453,456],"tags":[464,485,1059,1910,579,1929],"class_list":["post-2344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial-design-pt","category-advanced-studies-in-editorial-design-and-typography-pt","category-exhibition-pt","category-material-archive-2026-en-pt","category-portfolio-pt","category-course-projects-and-assignments-pt","tag-2025-pt","tag-agrafos","tag-couche","tag-isa-imay-pt","tag-mario-moura-pt","tag-typography-is-a-grid-pt","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-059-01.jpg","_links":{"self":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2344"}],"version-history":[{"count":1,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2344\/revisions"}],"predecessor-version":[{"id":2345,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/2344\/revisions\/2345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/media\/2341"}],"wp:attachment":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}