{"id":1961,"date":"2026-10-02T16:17:30","date_gmt":"2026-10-02T16:17:30","guid":{"rendered":"https:\/\/mdgpe.fba.up.pt\/?p=1961"},"modified":"2026-09-30T09:13:04","modified_gmt":"2026-09-30T09:13:04","slug":"paris-37-en","status":"publish","type":"post","link":"https:\/\/mdgpe.fba.up.pt\/?p=1961","title":{"rendered":"Paris &#8217;37"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Paris &#8217;37<\/strong><br>Lu\u00edsa Carmo and Maria Pinto<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">A type revival: the interpretation and adaptation of a historical typographic model for a contemporary context. The work involved historical research, formal analysis, type drawing and the development of a variable digital font, presented in a specimen booklet.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"1957\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-01-724x1024.jpg\" alt=\"Paris &#x27;37 \u2014 image 1 of 2\" class=\"wp-image-1957\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-01-724x1024.jpg 724w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-01-212x300.jpg 212w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-01-768x1086.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-01-1087x1536.jpg 1087w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-01-1449x2048.jpg 1449w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-01-1568x2216.jpg 1568w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-01.jpg 1698w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" data-id=\"1958\" src=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-02-1024x724.jpg\" alt=\"Paris &#x27;37 \u2014 image 2 of 2\" class=\"wp-image-1958\" srcset=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-02-1024x724.jpg 1024w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-02-300x212.jpg 300w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-02-768x543.jpg 768w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-02-1536x1087.jpg 1536w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-02-2048x1449.jpg 2048w, https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-02-1568x1109.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Paris \u201937 started from hand-drawn lettering on the cover of a 1937 book. Only a few capitals of the original were available \u2013 no complete alphabet, lowercase or other characters \u2013 which led to a process of reconstruction and interpretation of the existing forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lettering was identified as a Garalde-influenced serif with Humanist traits and a visual language close to Art Deco. From the original forms and the analysis of references such as Requiem and ITC Veljovi\u0107, a complete type system was developed, with upper and lowercase, figures, punctuation and accents, plus Display, Text and Italic styles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project sought to preserve the expressive, distinctive character of the original lettering while expanding it for more versatile contemporary use, adapting it to both digital media and editorial contexts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Imprint \/ Technical Rider<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong>: 2026<br><strong>Dimensions<\/strong>: 140 \u00d7 280 mm; 28 pages<br><strong>Materials<\/strong>: Munken Lynx 120 g\/m\u00b2.<br><strong>Production and finishing<\/strong>: Digital printing (Personalizart); saddle-stitched.<br><strong>Resources and credits<\/strong>: Typeface design: FontLab 8. Poster and booklet: Adobe InDesign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Curricular Unit:<\/strong><br>Type Design (1st year)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Supervising Professor:<\/strong><br>Pedro Amado<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keywords:<\/strong> Typeface Revival, Graphic Heritage, Art Deco<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mdgpe.fba.up.pt\/expo\/2026\/index.html?prj=8&amp;lang=en\">See this project in the <em>Material Archive<\/em> interactive archive \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A type revival: the interpretation and adaptation of a historical typographic model for a contemporary context. The work involved historical research, formal analysis, type drawing and the development of a variable digital font, presented in a specimen booklet.<\/p>\n","protected":false},"author":5,"featured_media":1957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[43,96,3482,3496,18,69,19],"tags":[743,540,753,730,735,145,53,748,483],"class_list":["post-1961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-course-projects-and-assignments","category-editorial-design","category-exhibition","category-material-archive-2026-en","category-portfolio","category-poster-design","category-type-design","tag-1937-book-cover","tag-540","tag-itc-veljovic","tag-luisa-carmo","tag-maria-pinto","tag-munken","tag-pedro-amado","tag-requiem","tag-staples","entry"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2026\/09\/arquivo-material-prj-008-01.jpg","_links":{"self":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/1961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1961"}],"version-history":[{"count":1,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/1961\/revisions"}],"predecessor-version":[{"id":1962,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/1961\/revisions\/1962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/media\/1957"}],"wp:attachment":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}