{"id":1532,"date":"2024-10-21T08:57:06","date_gmt":"2024-10-21T08:57:06","guid":{"rendered":"https:\/\/mdgpe.fba.up.pt\/?p=1532"},"modified":"2024-10-21T09:00:10","modified_gmt":"2024-10-21T09:00:10","slug":"transmedia-storytelling-e-a-experiencia-do-publico","status":"publish","type":"post","link":"https:\/\/mdgpe.fba.up.pt\/?p=1532","title":{"rendered":"Transmedia Storytelling and the Audience Experience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Transmedia Storytelling e a Experi\u00eancia do P\u00fablico<\/strong>: Relat\u00f3rio de Est\u00e1gio no Est\u00fadio Nor267<br>Beatriz Martinez<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report documents the four-month internship at Nor267 \u2014 Design and Communication studio and delves into the concept of Transmedia Storytelling, specifically the interactions between multiplatform narratives and audience experience. <\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2024\/10\/Beatriz-Martinez-Poster-Ana-Beatriz-Martinez-No-Cropmarks.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Beatriz-Martinez-Poster - Ana Beatriz Martinez-No-Cropmarks.\"><\/object><a id=\"wp-block-file--media-de14b3e8-83ab-4508-b6ff-d9df817b4bbb\" href=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2024\/10\/Beatriz-Martinez-Poster-Ana-Beatriz-Martinez-No-Cropmarks.pdf\">Beatriz-Martinez-Poster &#8211; Ana Beatriz Martinez-No-Cropmarks<\/a><a href=\"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2024\/10\/Beatriz-Martinez-Poster-Ana-Beatriz-Martinez-No-Cropmarks.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-de14b3e8-83ab-4508-b6ff-d9df817b4bbb\">Download<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The implementation of new technologies in multiplatform projects and the internship experience demonstrate that Transmedia is essential for expanding and creating an emotional connection with the audience. Its success is achieved through narrative cohesion across various communication media, clearly explaining and repeating connections between different platforms, and using appropriate editorial strategies to engage the audience in story-building.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through applied (mixed) research, descriptive analysis (document review, case study, and data collection), a redesign of the Transmedia project <em>O Destino das Almas<\/em> was carried out during the internship. <em>O Destino das Almas<\/em> shows the feasibility of using Transmedia projects as a tool to expand audience experience while avoiding information overload.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Curricular Unit:<\/strong><br>Dissertation\/Project\/Internship (2nd year)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Supervising Professor:<\/strong><br>Antero Ferreira<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Internship Supervisor:<\/strong><br>Marta Garrido<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transmedia Storytelling e a Experi\u00eancia do P\u00fablico: Relat\u00f3rio de Est\u00e1gio no Est\u00fadio Nor267Beatriz Martinez The report documents the four-month internship at Nor267 \u2014 Design and Communication studio and delves into the concept of Transmedia Storytelling, specifically the interactions between multiplatform narratives and audience experience. The implementation of new technologies in multiplatform projects and the internship&hellip; <a class=\"more-link\" href=\"https:\/\/mdgpe.fba.up.pt\/?p=1532\">Continue reading <span class=\"screen-reader-text\">Transmedia Storytelling and the Audience Experience<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[146,12,162,58,18,156,155],"tags":[158,157,161,159,160,164,163],"class_list":["post-1532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-covers","category-dissertations","category-internship","category-master-dissertations-and-reports","category-portfolio","category-storytelling","category-transmedia","tag-antero-ferreira","tag-beatriz-martinex","tag-internship","tag-marta-garrido","tag-nor267","tag-storytelling","tag-transmedia","entry"],"jetpack_featured_media_url":"https:\/\/mdgpe.fba.up.pt\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-21-at-09.55.20.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/1532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1532"}],"version-history":[{"count":2,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/1532\/revisions"}],"predecessor-version":[{"id":1540,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/posts\/1532\/revisions\/1540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=\/wp\/v2\/media\/1537"}],"wp:attachment":[{"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdgpe.fba.up.pt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}